The lutherie industry has experienced a golden era of growth in the last 30 years. The quality and diversity of guitar builds from independent makers is remarkable and historic. As the founder of the Luthier Bench marketplace in early 2024, I have had the privilege to talk with 100s of luthiers and hear the stories of their workshops. We often witness a chasm between the remarkable precision of the workshops and the artistry of the guitar builds as compared to the online presence of the workshop.
In so many cases, the Luthier's website, graphic design and build images are unable to either broadcast the builder's philosophy and unique history, nor to showcase effectively their guitar builds. It is the mission of the Luthier Studio to elevate the online profile and search status of workshops to inspire confidence in Collectors and to highlight their musical creations. Here are some basic steps on the road to workshop success in the digital space.
There is a saying in the NYC Fashion district: "..a beautiful dress highlights the woman, not the dress". This metaphor applies seamlessly to the concept of web design, and might we suggest guitar inlay aesthetics. A well-designed website will highlight the brand, the builder and the unique philosophy and/or history of workshop.
Each builder and workshop are unique and therefore each online presence should tell both the story and present a compelling case for the acquisition of your guitars. We deploy Intelligent Design based on our two decades of web development experience to create a virtual platform to highlight your workshop brand and to showcase both available guitars and build models for request.
Anyone familiar with long-term trends in Internet browsing understands an increasing majority of visitors to a workshop site are on either a tablet or mobile device. Any workshop virtual platform that does not implement responsive, mobile-friendly code will be increasing the chances that the mobile audience will 'click away' from your workshop online. And, a lack of technical expertise in the virtual space is an unacceptable business failing when a platform is marketing musical instruments from $3,000 to $30,000. The mobile audience has the most discretionary income and your web platform should deliver your information, images, and video seamlessly to those potential Buyers.
24/7 Workshop Support
Taos, New Mexico USA
828.808.7000
build@luthierstudio.com
© Luthier Studio is a Luthier Bench company. 2024 All Rights Reserved.